SEO & GEO Services for Google and AI Search

SEO works on where your pages rank in classic Google results. GEO (Generative Engine Optimization) works on whether AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews understand your content and cite it in their answers. Both rely on the same foundations: a clear site structure, structured data, fast pages and content that answers real questions. We work on both at the same time.

Nobody can guarantee a citation, because AI tools choose their sources themselves. What we can do is make your content easy to understand, extract and trust: clear information about your company as an entity, Schema.org markup, pages that answer the question in the first lines, consistent information across the web, and content built around the questions your buyers actually ask. Then we track whether and where you are mentioned.

Crawling and indexing, site structure and internal linking, page speed and Core Web Vitals, structured data, duplicate and thin content, hreflang for multilingual sites, and how AI crawlers access your site. You get a prioritised list of fixes with the expected impact of each one, not a 200-page export from a tool.

Technical fixes such as crawling, page speed and structured data usually show measurable results in 4 to 8 weeks. Content and authority work typically needs 3 to 6 months before organic traffic grows steadily. Every month you get a report with concrete metrics, not vague statements about long-term investment.

No, and be careful with anyone who does. Rankings depend on Google and on your competitors. We commit to the work, the priorities and transparent reporting, and we measure what matters to the business: visibility, qualified traffic and enquiries.

Yes. Most of our SEO projects are existing sites: websites with weak organic traffic, platforms with good content but poor structure, and sites that lost traffic after a redesign or migration. Because we are developers, we implement the technical fixes ourselves instead of handing you a list. If the site needs a rebuild, see our website development service.

Yes. Alongside SEO we can set up and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), so paid and organic share the same keyword research, landing pages and tracking. Paid brings traffic from day one while SEO builds visibility that lasts.

Yes. We set up hreflang, language-specific URLs and metadata, and we research keywords in each language instead of translating them word by word, because people in Italy search differently from people in the UK or the US. We work in English and Italian ourselves.

Whichever works best for you. We can write SEO content ourselves, edit what your team writes, or give your writers briefs with the search intent, the structure and the questions each page must answer. Every page is planned around real search queries and written so it can be quoted in snippets and AI answers.

It depends on the size of the site and the scope. We start with a free SEO assessment, then usually a one-off audit and fix phase, followed by an optional monthly plan for content and optimisation. You get a fixed price before any work starts.