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Case study · Retail

K-food: a loyalty app with a digital card and a store map

For a supermarket chain we designed the K-food loyalty app: sign-up in a few steps, a digital loyalty card with cashback, e-receipts, coupons and the stores on Google Maps.

Client
Supermarket chain
Industry
Grocery retail
Service
Mobile app
Integrations
Google Maps
Loyalty card
Digital, with a barcode
Cashback
1% to 5% by level
Available onApp foriOSApp forAndroid
K-food — splash screenK-food — one-tap sign-inK-food — card ready right awayK-food — cashback and levelsK-food — e-receiptsK-food — stores on Google Maps
One-tap sign-inGoogle, Apple, Facebook or email.
Card ready right awayThe loyalty card is created at sign-up.
Cashback and levelsCard balance and level always in view.
E-receiptsEvery purchase saved, downloadable as PDF.
Stores on Google MapsThe nearest one, opening hours and directions.

Sign-up

From download to a card in your pocket

Five screens, one smooth path: at the end the customer already has a loyalty card.

1
K-food — create an account
Create an accountWith Google, Apple, Facebook or email.
2
K-food — your details
Your detailsPrivate customer or business, with real-time checks.
3
K-food — clear privacy
Clear privacyGDPR notice and separate consents.
4
K-food — log in
Log inQuick login, password shown on request.
5
K-food — card ready
Card readyThe Friend Card is active right away.

The loyalty card

A digital card that rewards every purchase

At sign-up the customer gets a Friend Card: a barcode to show at the checkout, always in the app.

The more they spend, the higher the level: cashback grows from 1% to 5%, and the balance is always on the home screen.

  • Barcode to show at the checkout
  • Cashback balance always up to date
  • Coupons and offers linked to the card
K-food Friend Card
Friend Card levelNext: 2%
1%
2%
3%
4%
5%

Google Maps integration

The nearest store, one tap away

Customers search by district or address and see every store on the map, or as a list.

At the bottom they see the nearest store with distance and opening hours, plus a button for directions.

  • Search by district or address
  • Nearest store with distance and hours
  • Directions in one tap
K-food — store locator on Google Maps

All in one app

What customers find inside

E-receiptsEvery purchase saved with its items, downloadable as PDF.
CouponsPersonal discounts to use at the checkout.
LeafletsThe week’s offers, always up to date.
RecipesIdeas to cook with products from the store.
Deals of the dayFeatured promotions on the home screen.
GDPR privacyClear, separate consents, as the law requires.

Client feedback

In the client’s words

★★★★★
We wanted to move the loyalty card from the wallet to the phone without making life harder for our customers. CHAINWEB designed a clear app: you sign up in a few steps, the card is ready right away and the stores are on the map. A reliable team, involved at every stage of the project.
JP
J. PasqualSupermarket chain

Want a loyalty app for your stores?

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