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Case study · Virtual events · XR production

Nexi Digital Week: a national banking convention, broadcast from a virtual city

Nexi's annual convention for its partner banks had to go fully online. We built the photorealistic 3D world it was broadcast from: an XR studio set around Nexi's own architecture, live to thousands of attendees.

Client: Nexi · European PayTech
Format: Five-day live broadcast
Audience: Partner banks across Italy
Technology: Photorealistic 3D, real-time XR compositing
Landmark: Arco della Pace, Milan, recreated in 3D
Our role: 3D content and virtual environments

3D production with our strategic partner

About Nexi

At the centre of Italy's payments

Nexi is one of Europe's leading PayTech companies, operating at the centre of Italy's banking and payments infrastructure and serving as the technology backbone for hundreds of partner banks.

Every year Nexi gathers this network for a flagship, multi-day convention. The challenge wasn't just to stream it: it was to keep the atmosphere, the stage presence and the sense of occasion, for an audience that expected more than a video call.

The challenge

Three things that had to be right

01This wasn't a webinar, it was a broadcastThe audience expected production values that matched Nexi's standing. A low-budget online format would have sent the wrong message to partners, the industry and the team.

02The venue had to be virtual, but unmistakably NexiThe convention is tied to specific places, including Milan's Arco della Pace. Recreating them at broadcast quality needed highly detailed 3D that works with live camera footage in real time.

03Real speakers, virtual world, no visible seamEvery lighting mismatch, perspective error or low-resolution asset breaks the illusion. Across five days of live broadcast there was no margin for error.

The virtual city

Inside the sets of Nexi Digital Week

Tap a set to see it.

The solution

A virtual city built for live broadcast

Photorealistic 3D environmentsDetailed virtual sets built to broadcast standard, including a faithful recreation of Milan's Arco della Pace and the surrounding streets, accurate in lighting, scale and architecture.

XR studio integrationAll 3D content was engineered for real-time compositing with live camera footage: perspective, lighting and spatial logic aligned so presenters appeared naturally inside the virtual world.

Multi-environment productionFive days, multiple session formats, one visual identity. Each part of the programme had its own environment: keynote stage, discussion space, product showcase.

Seamless physical-to-digital transitionThe join between real and virtual was invisible. Speakers weren't in front of a backdrop: they were inside the environment.

Behind the scenes

Real presenters, a rendered world

In the XR studio, live cameras track every move and the 3D world is rendered in real time from the same point of view. When the camera moves, the perspective shifts and the presenter stays inside the scene.

We delivered the 3D content and the virtual environments; the live studio, cameras and broadcast direction were run with specialist production partners.

The result

What virtual production delivered for Nexi

A high-stakes corporate event doesn't need a physical venue to command attention.

A national event, without bordersNo venue capacity limits: partner banks across Italy joined at the same time, with no travel and no scheduling conflicts.

Budget into production, not logisticsNo venue hire, travel, accommodation or catering. That budget went into production quality instead.

Immersive, not just remoteAttendees watched a produced broadcast inside a photorealistic world, not a video call. It changed engagement, tone and how the event was remembered.

FAQ

Questions we often get

Can a physical corporate event really be replicated online without losing impact?

Yes, if the production matches the ambition of the event. A streamed video call loses impact. A fully produced XR broadcast, with photorealistic environments, keeps the sense of occasion and can reach a larger audience than any venue allows.

How long does it take to build a virtual event environment?

It depends on the number and complexity of environments. A single broadcast-quality virtual set typically takes 4 to 6 weeks from brief to delivery. Multi-environment productions like Nexi Digital Week are scoped individually around your event date.

Can the virtual environments be reused after the event?

Yes. The 3D assets are yours to keep and reuse for future editions, internal communications, highlight reels or new formats. Unlike a physical set, a virtual environment is a lasting production asset.

What is XR virtual production and how is it different from green screen?

Green screen places a presenter in front of a static image. XR virtual production composites live presenters into a fully rendered 3D environment in real time: the camera can move, the perspective shifts and the presenter looks genuinely present in the space.

Do we need an XR studio already, or can you help set that up?

We deliver the 3D content and virtual environments. For the live XR studio (cameras, real-time compositing hardware, broadcast direction) we work with specialist production partners and can coordinate the full pipeline from a single brief.

Is this only relevant for large enterprises like Nexi?

No. The approach scales to the ambition and budget of the project: product launches, investor days, partner conferences and internal all-hands all benefit from a produced environment.