Audi AR Configurator

Manage cookies

Cookie Settings

Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.

Essential cookies

Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.

Analytics cookies

Disabled

These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.

Advertising cookies

Disabled

These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.

Audi AR Configurator

Discuss Project

See Full Case

Audi AR Configurator

Discuss Project

See Full Case

Everything you need to know at a glance

Audi

Automotive premium brand, European market
iOS & Android

Native mobile app + WebAR fallback
Augmented Reality

Real-time 3D rendering, surface detection
Automotive Retail

Dealer network & direct-to-consumer sales
End-to-end

Concept → 3D modelling → AR app → delivery
8 Weeks

From kick-off to production-ready build

The showroom model was broken before we arrived

Today's car buyer decides online — and arrives at the dealership already knowing what they want. The problem isn't the product. It's that traditional tools can't bridge the gap between imagination and reality.

Flat images don't sell a premium car

A 2D photo of a convertible in "Glacier White" tells a buyer almost nothing. They can't feel the scale, can't see the reflection on the paint, can't judge how the car fits their life. Static configurators create doubt, not desire.
No dealer can stock every variant

A dealership might carry 5–8 cars on the floor. But the Audi catalogue has dozens of colour and trim combinations. When the buyer's exact configuration isn't there, the sale is at risk — they leave to "think about it" and rarely come back.
The moment of "I want this car" never lands

Buying a premium vehicle is an emotional decision dressed up as a rational one. The old process — brochure, website, test drive — is too slow and too cold. There was no moment of magic to make the buyer feel the car was already theirs.

Six features that turn browsers into buyers

We built the Audi AR Configurator — a mobile app that places a photorealistic, full-scale Audi into the buyer's real environment and lets them own the experience before they own the car.

Real-world AR placement

Point any smartphone at a surface and a full-scale Audi appears — anchored to the real world, true to size, photorealistic in any lighting.

One-tap colour & trim

Every exterior colour and interior combination available instantly. No loading screens, no compromises — the full catalogue in the buyer's hand.

360° walk-around view

Walk around the virtual car exactly as you would the real thing. Crouch down to see the wheels. Step back to take in the silhouette.

Live animations

Soft-top opens, doors swing, interior lights up. Dynamic animations bring the car to life and demonstrate features no static image ever could.

Share your build

Buyers export and share their exact configuration to Instagram, WhatsApp or any platform — turning every user into a brand ambassador.

Offline-ready

Works without internet — essential for showroom floors, motor shows, and corporate events where connectivity is unpredictable.

What this means for dealers — in real terms

AR isn't a novelty here. Every feature was designed with one goal: give dealerships a tool that closes more sales, reduces overhead, and creates experiences buyers remember.

Higher conversion at the point
of interest

When a buyer can visualise the exact car they want — in their driveway, in their colour — the psychological ownership kicks in before the contract is signed.
Shorter path from interest to decision

Buyers who interact with an AR model arrive at the dealership already decided. Less time spent on discovery means more time spent on closing.
Full catalogue, zero floor
space

Every colour, trim and option is available on demand. Dealers no longer lose deals because the right configuration isn't physically on the lot.
Organic reach through social sharing

Every buyer who shares their Audi build is a micro-influencer. The app generates branded social content at zero cost to the dealer.
Lower cost per demonstration

One AR app replaces the need for brochures, physical display models, and costly multi-variant showroom stock across an entire dealer network.
Differentiation that sticks

Dealers using AR stand apart from competitors still relying on static brochures. The technology signals innovation — and that signal transfers to the brand.